Posts tagged Motorsports Sponsorship
TREAT YOUR SPONSOR AS A VALUABLE INVESTMENT

Motorsport is a highly competitive business. It costs a lot of money and drivers and teams will always complain that they never have enough, however deep their pockets! Money is the fuel that makes the motorsport world go round. Drivers and teams need whatever funds they can get their hands on to keep racing or to develop their careers. However, it must always be remembered that the sponsors, who provide the funds, need to see a return on investment to justify their participation.

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