You don’t Choose a Ferrari, Ferrari Chooses You!
You know they say with money, you can have anything in the world? Well, almost. However, buying a Ferrari is not as simple as you think.
Why? First of all, exclusivity is the key, secondly, it is not you who chooses a Ferrari, a Ferrari chooses you. However, this may also be a painful experience to some Ferrari fans. Ferrari will demand a history of the ownership before allowing customers to buy a new one. According to carkeys.co, if you have never owned a Ferrari, you’ve got a slim chance of walking off the forecourt with a new one. On a side note, many dealers won’t take any buyers under the age of 40 seriously. Well, age does matter in the end!
Let’s say you love a brand and want to score a job working with your favourite brand. This is so that you get more benefits in terms of staff discount and promotion. However, this works differently with Ferrari. The manufacturers won’t sell cars to its own employees. Ironic, isn’t it? Formula One drivers are the only employees allowed to buy a Ferrari, but they will still need to pay the full price.
Ferrari has rejected super wealthy fans across the globe in purchasing certain car models. An example would be a fan by the name of David Lee. He spent $25,000 to join Ferrari’s driving club and $12,000 for two days at the club’s driving school. However, he got rejected by the manufacturer of wanting to buy a LaFerrari Aperta. The company also rejected the winner of the 24 Hours of Daytona, Preston Henn from buying a LaFerrari Spider. Apparently, getting one of these cars requires years’ worth of relationships with a Ferrari dealer as a minimum requirement.
However, if you are lucky to get your hands on one, buyers should not sell it off so soon as Ferrari has been known to blacklist anyone who are trying to make a profit out of its cars. Individual Ferrari dealers submit names of the most loyal customers who they think should deserves one. The list is then submitted to Maranello, where final decisions are usually made.
According to www.wired.com, the right to buy the supercar “rewards people who are true to the brand and a part of it, and understand the car for what it is. They appreciate it as a work or art”.